In the world of online marketing, PLR or Private Label Rights is a licence in which the author/creator sells all or most rights/ownership of their intellectual property.
Private Label Rights is derived from Private Labeling. This license allows the purchaser of the work to use and present it as their own. Every creator has their own PLR terms & conditions; hence it does have one legal definition.
Using PLR Content for Business
Are you prepared to discover the considerable importance of adding Private Label Rights (PLR) Content into your business?
PLR C0ontent can do wonders for businesses; and blogs alike.
However, there are certain dos and don’ts that we must consider to avoid some c0mmon losses that occur when buying PLR.
In this article, I will share with you the real benefits that PLR can provide small businesses and blog site owners. Plus, I will help you understand how to avoid any mishaps while buying or using PLR.
There’s a lot to it, so let’s start with the most common question asked.
What Is PLR Content?
PLR content in digital marketing is mostly digital products or downloadable resources such as eBooks, articles, video courses, etc, that business owners and bloggers use to make money, attract subscribers, and gain website visitors/blog readers.
Content writers/creators sell non-exclusive licenses of their work; allowing the buyer to use it as their own by editing & publishing the PLR content under their name. However, the licensor holds the right to issue more licences of the same intellectual property to other buyers.
Purpose of obtaining a PLR License
PLR licence allows the buyer (or licensee) to publish the bought PLR content using their own name and without crediting the original author/creator.
The licensee can edit, rewrite, or rebrand, the PLR content in any way they like to recreate it and make it original. Moreover, all earnings or profit made from selling these edited/or original versions goes to the licensee.
Other Names for PLR
On other PLR and marketing websites, you may come across various terms referring to Private Label Rights content; such as:
- White Label Content
- Re-brandable or brandable
- Non-Exclusive License
PLR may also be seen and associated with the following terms:
- Resell Rights
- Master Reseller Rights
However, there is a difference!
Private Label Rights Vs. Ghostwritten Content
If you can’t afford PLR, ghostwritten content is a good substitute. If you have the budget and can find a high-quality (and easily accessible) freelance writer or writing service to help you make this work for your company, I strongly advise you to go for it.
You own the copyright when you ghostwrite. (Indeed, you should!)
That is, assuming you have a written agreement with the writer you hired. I’ve worked with colleagues who hired content creators who kept the rights to their work. After that, my friends had to pay for an expensive, non-exclusive licencing agreement!
Always read the fine print in your contract to ensure that you own the copyright to any materials you’ve ordered.
PLR Content – A Super Smart Business Move
If you have a limited budget – perhaps because you’re starting a new business or because you’re short on time and require a large amount of content quickly – supplementing your content supply with PLR products makes a lot of sense.
Instead of using poorly written content, high-quality PLR products like blog posts and e-books are often very affordable and of suitable value if you buy PLR content from a reputable supplier. When you buy PLR, you get the right to edit and change the written material, allowing you to make it unique in a matter of minutes. That is the true advantage of investing in high-quality PLR.
What Are Resale Rights and How Do They Work?
Resell Rights License can only resell products or content in their original state, which means they cannot be edited, altered, or changed in any way. The majority of resell rights licences are highly restrictive.
Consider purchasing an e-book with the title “Blogging with Susan” with a photograph of Susan seated at one of those retro typewriter gadgets (you know, the ones that require you to input “paper” and go “ding” after you finish typing a line?).
In any case, the Resale Rights License prohibits you from changing it, and you must sell it as “Blogging with Susan” with the original cover.
And that might not be in keeping with your brand.
With a PLR licence, you have complete creative control over the e-book, title, and cover. As such, you may title it ‘Herculean Blogging for Real Men’ if that fits you better.
IMPORTANT! The one thing you CAN NOT do with a PLR licence is SELL the PLR rights!
Does that make sense?
What Are Master Resell Rights (MRR) and How to resale rights products business opportunities
With a ‘Master Resell Rights licence,’ you can sell the product’s resale rights to someone else. In other words, if you have ‘Master Resell Rights,’ you can sell the ‘Resell Rights License,’ but not the product.
Are you perplexed yet? I’m not surprised at all.
Because of the complexities of the licencing arrangements, many people unwittingly violate the terms and conditions of these resell licencing agreements.
With Master Resell Rights, you cannot change the product in any way; you can only resell the same rights as they are.
In my experience, these resell products are typical of poor quality, sold for a few dollars, and are an absolute waste of money.
What Are Some of the Most Common Issues with Private Label Rights(PLR) Product Websites?
Additionally, companies selling reselling products often mislead clients into acquiring PLR products with a non-exclusive licence.
The licence agreement is frequently not displayed before purchasing a product. It’s not always clear whether you can edit and customize what you’ve bought, and you may end up with a limited licence.
Many websites sell private label rights. A wide variety of PLR items are available on various websites, from e-books or articles to videos or software. Many of these things have been around for a long time and are no longer used.
All reputable PLR content providers maintain their PLR content packages updated and eliminate products that are no longer in demand.
In addition, it can be hard to find PLR on a specific topic in the tens of thousands of items that are out there. You may wind up browsing for hours on end on these PLR websites because they don’t correctly organize their products.
Resell Rights Licenses are more common than PLR Licenses when you find anything fascinating – examine the licence carefully before purchasing to ensure you don’t waste your money.
If you’re looking for a good PLR supplier, you’ll find it easy to find what you need on their websites. All of their PLR packages, such as “health PLR,” “nutrition PLR,” or “marketing PLR,” are commonly categorized into a few significant categories by them. The top PLR websites will regularly categorize each product and have an excellent website search function, making it easy to find what you’re looking for.
All reputable PLR suppliers provide an explicit PLR License Agreement.
The best PLR suppliers make things even easier for you by using the same PLR License Agreement across their products. Here is an example of what to look for in a PLR License Agreement.
Is PLR content a good idea? AND What are the advantages of using it for my company?
There are some reservations about using Private Label Rights content, primarily because of concerns about Plagiarism, copyright, and copying work.
In the case of content marketing for small business owners, these concerns are primarily expressed by writers who regard PLR content as “cheating.”
However, many business owners and marketers have a different perspective.
PLR products have helped me grow my Health and Nutritional Therapy practice and my digital marketing training and consulting businesses over the years.
What are the advantages of using private label rights (PLR) content in your business?
How to Make Money With Private Label Rights (PLR)?
You can use PLR to generate leads, build your email list, and drive traffic by sharing it on social media, among other things. The majority of PLR buyers use promotional materials. For example, marketers frequently use PLR articles to promote affiliate products.
Your first experience with content marketing can be a disaster.
I know people who spent more than $20,000 on writing courses and ghostwriters and were still unable to reach their target audience. They spent countless hours writing blog articles and social posts only to discover that their work received little engagement – and, worse, that their content failed to attract enough clients!
Not only was their content and list length deficient, but my self-esteem had also dropped.
And they are individuals who are known for setting objectives and working diligently to accomplish them.
They were delighted to learn that online businesses may provide them with their desired independence.
They were unable to ‘crack the content code’ despite their best efforts. These impoverished people had nearly lost faith in themselves.
This is when they realized how much time they were wasting researching, writing, editing, publishing, and promoting their content online with little to show for it. Worse yet, they had little time to acquire new clients!
How In just 3 hours, I made over $9,000 from PLR!
That is until I discovered Private Label Rights content, which completely changed my perspective. As a former filmmaker turned digital marketer, I was in the midst of providing marketing training to a group of filmmakers.
I didn’t have much time to write the training course, so I took a chance and purchased some Relationship Marketing PLR from a reputable PLR vendor.
It cost me only about $270. And it was one of the best business decisions that I’ve ever made!
Using this content, I quickly created and published some promotional materials. I put together a customized training package for my fellow filmmakers in just a few hours, and I was paid around $9,000 to do so!
In addition, I created a series of wellness webinars for a large corporate client in London using various PLR article packages on sleep, anxiety, and inspiration. They hired me to deliver these webinars for three years, and I earned over $40,000 from these Private Label Rights articles!
Can you see how there are a lot of ways to use PLR content successfully in your business?
Avoid These Errors When Using Private Label Rights
There are a few pitfalls to avoid when purchasing and using Private Label Rights content.
I’ll answer all of your questions about Private Label Rights and show you how to avoid the pitfalls in the rest of this article.
Is it Plagiarism to Use Private Label Rights for Content?
If you purchased the rights to use the content through a licencing agreement, using Private Label Rights content is no Plagiarism. However, if you use PLR content (or any other content) without owning the licencing agreement, you are plagiarising!
What does Plagiarism mean?
‘Plagiarism’ means the act of copying work.
According to the Merriam-Webster Online Dictionary:
Plagiarism is defined as stealing and passing off someone else’s content or ideas as your own without crediting them. According to the dictionary, Plagiarism is defined as committing literary or copyright theft.
How can I Check Plagiarism and know I’m NOT copying work?
To ensure that you are not plagiarizing another person’s work, conduct a plagiarism check utilizing software such as Grammarly or Copyscape to confirm that your work is unique (if you are claiming it as your own). Verify that you own the licence and thoroughly study it if you’re using content from another source.
What are PLR articles?
PLR articles are articles written by humans or machines that are published under Private Label Rights. They can range from 300 to 5000+ words in length, and their quality is determined by the PLR sources from which they are obtained.
PLR articles are typically very inexpensive, and content publishers purchase them in order to re-use them for their own marketing purposes. When you buy PLR articles, you have the right to modify, repurpose, or republish them wherever you want.
Is PLR Content Original?
Providers of high-quality PLR products either write all of their content from scratch or hire freelance copywriters to do so. They even always recommend editing and customizing the materials before publishing – and the PLR licencing agreement allows you to do just that.
When you purchase a Private Label Rights License from a reputable vendor, you can be confident that experts write the content, is unique, and is of high quality. You can also be satisfied that no copyright laws will be violated.
Are Private Label Rights Articles a Good Idea?
PLR articles and other PLR formats, in particular, are an excellent idea for small business owners. PLR articles are a flexible way for those who want to save time. They’re also ideal if you don’t have the resources to hire a content marketer or professional writer.
What Are Your Strategies for Using PLR Articles?
PLR articles can be edited and posted on your blog. They can also be easily repurposed into different formats.
Several PLR articles, for example, can be merged into a downloadable PDF that you can use to attract website visitors to sign up for your email list.
Before publishing, all good PLR providers recommend reworking or editing your PLR content.
Including your knowledge, expertise, and examples in your PLR content not only adds value to your customers but also assists you in establishing credibility.
Other copies of the PLR product sold elsewhere will not be recognized by your customer in this manner. They won’t feel cheated or keep accusing you of plagiarising or copyright laws!
What are Private Label Rights (PLR) e-books?
A PLR e-book is a non-exclusive Private Label Rights product written text formatted to look like an e-book. You can edit or repurpose the e-book materials into articles. On landing pages, PLR e-books are frequently used as lead magnets.
Is it possible to sell PLR e-books on Amazon?
You can try selling PLR e-books on Amazon, but this is not a good idea unless you intend entirely to rewrite the book. Amazon’s publishing policy is concise: they will only accept “differentiated works” that are unique, which means that you cannot publish unedited PLR e-books on Amazon.
Some Amazon sellers have flooded the market with hundreds of copies of the same PLR e-book, possibly with only a different cover. It sparked many complaints, and it’s not fair to charge customers for duplicate PLR e-books.
The only way to get around this is to completely rewrite the Private Label Rights content, incorporating your personality into the e-book and adding as much value as possible. That way, your e-book benefits both you and Amazon’s customers – and isn’t that what we all want?
Now that is an important question PLR a problem for SEO because of duplicate content?
Google and other search engines work very hard to provide helpful information. Suppose you publish PLR content that is high quality and customized with your unique stories on your website. In that case, Google will serve it to your audience. PLR that has been correctly updated will not cause any copyrights issues.
One of the most prevalent misunderstandings about PLR is that it will result in a ‘Penalty for Duplicate Content.'” There is no truth to these rumours.
Consider CNN, Reuters, and The Wall Street Journal, all reputable sources of news. No matter how similar their content is, they don’t face any penalties.
There is a massive overlap between the press releases that PRNewswire, Presswire and Newswire distribute. All of them have no issues with copying work.
They wouldn’t be in the online business for long if they did!
Because the copies are available on other websites, it is referred to as ‘off-site’ publishing. The search engines know that the publishers are not trying to play the system.
However, If the prospect of penalties worries you, there are some steps you can take to avoid them.
How Can I Avoid the Penalty for Duplicate Content?
Avoid duplicate content penalties by publishing your PLR only after proper editing and personalized. Of course, you should only post it once on your website. You can undoubtedly republish it if you completely rewrite it or rearrange the content.
Isn’t it true that many people buy the same PLR products?
Other business owners likely purchased the same PLR content as you. It’s worth remembering. As a result, any reputable PLR vendor will also advise you on how to edit the content you purchase.
Customize, Customize, Customize Your PLR For Success!
The best Private Label Rights websites provide free editing and customization guides, as well as numerous ideas for repurposing your content to make it stand out.
The use of PLR content does not affect Google search rankings.
Contrary to popular belief, posting entire articles on your blog will not harm your Google rankings.
Those who have been in the game for a long time and have built numerous blogs and websites for themselves or their clients have all been able to use PLR content without affecting their Google search rankings successfully.
Aside from your blog or website, there are numerous places to share your customized PLR: Facebook, Instagram, Linked In, and, of course, your email list, to name a few.
Think about it: the digital world thrives on content that has been duplicated, recycled, and repurposed!!
It is the lifeblood of the online world.
Many companies would go out of business if it didn’t exist.
When you use high-quality PLR in your business, you will never have to write content from scratch again, which can save you a lot of time and money.